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Marketing and Communications Manager

Karla Cross

Karla Cross is a seasoned marketing executive and brand innovator with over 25 years of experience advancing health and wellness brands. Throughout her career, she has partnered closely with practitioners in the integrative health space, building strategies that connect evidence-based supplements with the needs of clinical practice.


As Director of Marketing and Communications for EndurPro, Karla leads brand development, practitioner engagement, and digital communications for this new professional nutraceutical line from Endurance Products Company. Her work is deeply informed by a commitment to research—identifying gaps in the supplements industry and shaping innovative products that address unmet practitioner and patient needs.

A certified health coach with a strong interest in psychology, Karla blends science, storytelling, and strategy to bring trusted products to market. Her expertise spans B2B and DTC sales, digital marketing, and executive leadership, consistently delivering growth while advancing wellness and clinical integrity.


Karla Cross is Director of Marketing & Communications for EndurPro, where she partners with integrative health practitioners to advance evidence-based nutraceutical innovation. With 25+ years in marketing and a focus on identifying research gaps in the supplements industry, she develops strategies that bring trusted, clinically relevant products to market.