Endurance Products Company is proud to introduce EndurProTM, our first practitioner-exclusive line of premium supplements. EndurProTM has priority access to the SmartMatrixTM technology and process, so you can rest assured that our products provide efficient, controlled, and clinically supported nutrient delivery and therapeutic results for your valued patients.
Founded by biochemist Terry Hammerschmidt, Innovite Inc., and its marketing arm Endurance Products, have sold a wide range of clinically researched dietary supplements for over 47 years. In 1976, after dozens of exploratory studies, the SmartMatrix™ tableting technology was born. SmartMatrix™ is our proprietary manufacturing process where water-soluble nutrients are encased (not coated) in a vegetable wax matrix core that ushers them directly into the GI tract where they can have the greatest impact on human health.
The Science Behind SmartMatrix™ Performance
SmartMatrix™ ensures nonstop transit to the gut, where nutrients are most readily absorbed and reliably released into the bloodstream over 6–8 hours. Plus, SmartMatrix™ has been proven in clinical studies to deliver up to 99% of the active ingredients in a tablet, not a lesser percentage like ordinary tablets. So SmartMatrix™ delivers more nutrients to the GI tract, facilitates optimal absorption and tissue retention, plus eliminates side effects from mystery polymer coatings. That scientifically validated and proprietary process is at the core of our unique SmartMatrix™ technology.
Who We Serve
Healthcare Professionals & Clinicians
Includes MDs, DOs, Naturopaths, and Nurse Practitioners committed to evidence-based, patient-focused care.
Supplement-Savvy Practitioners
Professionals who actively prescribe and recommend supplements, seeking superior delivery systems and clinical consistency.
For Pro Open-Minded Innovators
Early adopters and influencers in the health and wellness space, eager to explore new, validated therapeutic approaches.
Seeking Better Delivery Systems
Practitioners frustrated with traditional supplement formats, looking for advanced absorption and sustained efficacy with SmartMatrix® technology.
This groundbreaking tableting technology offers a myriad of practitioner benefits beyond increased bioavailability and efficient and secure dosage delivery for your patients. Specifically:
- Cleaner, minimally processed tablets
- Easier to swallow tablets to improve patient compliance through fewer daily doses
- Enhanced bioavailability for improved patient outcomes
- Up to 8 hours dissolution helps maintain a consistent therapeutic dose
- Our access to pharma-level SOP’s and processes
- Our ability to coordinate small batch runs for patient samplingand smaller clinics
- Our broad range of quality certifications
Meet SmartMatrix™
Secure-Release SmartMatrix™ Delivery
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Helps enhance bioavailability through precisely engineered delivery mechanisms
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Helps maintains active ingredient presence to better support therapeutic goals
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Help avoid blood level spikes associated with immediate-release products
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Helps improves patient compliance with convenient dosing schedules
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Promotes a slow and steady dissolution rate over several hours for enhanced formulation integrity and performance
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Provides precise controlled-release delivery of active ingredients