Patient outcomes. Reimagined.
EndurPro™ is a new brand from a Family-Owned and Operated Company with a Legacy of Quality Since 1978.
Introducing EndurPro™
47 years of visionary entrepreneurship is a rare legacy.
By 1978, when Endurance Products founder Terry Hammerschmidt invited Joe Brunner to join him on this journey, most formulators had given up on achieving actual controlled tablet release from a therapeutic perspective. But to Terry & Joe, that just meant they needed to work not only harder but smarter. So they continued progressing Terry’s initial technology and enhancement of the process using carnauba and rice bran waxes created a cleaner, simpler ingredient profile.
That evolved process was the birth of the SmartMatrix technology. EndurPro is proud to now offer innovative, science-based supplement formulas featuring their proprietary tableting process to healthcare practitioners on an exclusive basis.
Introducing EndurPro™ nutraceuticals featuring SmartMatrix technology; secure, nonstop trsnsportation to the gut. Now boarding.
Dr. Bradley Bush is the Chief Medical Officer of Endurance Products Company and brings over 25 years of clinical and industry experience in integrative medicine. A graduate of the National College of Naturopathic Medicine (now NUNM), he also owns Natural Medicine of Stillwater and Neurovanna, a specialty breath-testing laboratory in Minnesota.
Dr. Bush’s clinical focus spans gastrointestinal health, neuroendocrine disorders, mood imbalances, insomnia, infections, and autoimmune diseases. He is nationally recognized for his work in neuropsychoimmunology and brain-gut health, and is a sought-after speaker and educator on topics such as cardiology, neuroendocrinology, SIBO, and insomnia.
His leadership extends beyond the clinic, having served as Co-Chair for the 2016 AANP Annual Curriculum Committee and Chair of the inaugural Lyme Disease Conference in 2017. Residing in Stillwater, MN, with his wife (also a naturopathic doctor) and their four daughters, Dr. Bush enjoys cooking, gardening, and fitness in his personal time.
Our 47-Year Legacy
1960’s
Terry’s drug formulation research on wax matrix technology at Hall Laboratories
1976
INNOVITE contract manufacturing
capability launched
1978
Endurance Products introduces SmartMatrixTM technology
1985
Two nationwide book releases, along with a published article on clinical research conducted at Harvard University, propel sales and awareness to new heights
2000
Joe joins the team & EndurPro™ supplement line is launched in Walgreens
2023
AANP Corporation of the Year award goes to Endurance Products
2025
EndurPro™ dedicated practitioner
nutraceuticals launches
Quality Control
Compliance (cGMP)
EndurPro™ products are manufactured in FDA-registered, cGMP-compliant facilities, ensuring that every step of production meets the highest standards of quality and safety. Our compliance with current Good Manufacturing Practices (cGMP) guarantees consistency, accuracy, and reliability — from raw ingredient verification to finished product testing. Each batch is meticulously documented, inspected, and validated to maintain the integrity practitioners and patients can trust.
Third-Party Testing
Every EndurPro™ product is verified through independent third-party laboratories to ensure purity, potency, and safety. This unbiased validation process confirms that each formula meets exact specifications for ingredient identity, strength, and composition. Testing also screens for contaminants such as heavy metals, microbial impurities, and allergens — ensuring that practitioners can trust every product to perform as claimed and deliver consistent clinical results.
key EndurPro product benefits
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Designed for convenience and comfort, making daily intake simple.
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No Artificial Flavors, Colors, Sweeteners, or Preservatives
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Safe for those with gluten sensitivities.
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Suitable for all plant-based diets.
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Does not contain milk, egg, fish, shellfish, soy, peanuts, tree nuts, or wheat, making it safe for most users.
We’re Spilling The Beans. Fasten Your Seat Belts.
In 2025, after decades of steadily growing consumer sales, Joe Brunner has made the decision to assemble a team of experts to help launch a full line of secure-release nutraceuticals exclusively for health practitioners under the EndurPro™ brand.
Dr. Bradley Bush N.D., a recognized naturopathic doctor and founder of his own health clinic in Minnesota, has joined Joe’s team. He brings a unique blend of clinical excellence and deep industry experience in supplement development and laboratory science. As part of Joe’s team, along with other skilled supplement industry executives, Dr. Bush is leading the charge toward product innovation and company growth.
Meet Our Team
Joe Brunner
President of Endurance Products Company
Joe Brunner serves as President of Endurance Products Company, Vice President of Operations for Innovite Inc. a leader in controlled-release nutritional supplements trusted by health professionals and consumers worldwide. With a focus on innovation, quality, and education, Joe guides the company’s mission to help people live healthier, longer, and more active lives.
Dr. Bradley Bush, ND
Chief Medical Officer, EndurPro
Dr. Bradley Bush is a recognized leader in naturopathic medicine, innovator of advanced formulations, and trusted consultant to the natural products industry. He earned his naturopathic degree from the National College of Naturopathic Medicine and serves as owner and Clinic Director of Natural Medicine of Stillwater, as well as founder of Neurovanna Lab.
Wayne McCune
Executive Leadership, EndurPro
Wayne McCune is a seasoned executive with a distinguished career in the nutritional supplements industry, known for building high-performing teams and driving consistent business growth. He has held senior leadership roles at Integrative Therapeutics, Thorne Research, Designs for Health, and Pacific Nutritional, where his strategic direction led to double-digit sales increases, margin expansion, and successful product launches.
Jeff Hilton
Strategic Brand Marketing
Jeff Hilton is the co-founder of BrandHive, a leading global healthy-lifestyle branding agency. For 25 years (1996-2019), BrandHive provided high level strategic planning and branding expertise to consumer-packaged goods and value-based ingredient companies in the U.S. and across the globe.