Joe Brunner is a recognized thought leader in the nutraceutical industry and the visionary behind EndurPro, a dynamic new professional supplement company created in response to practitioner demand for superior sustained-release technology. As President of Endurance Products Company and Vice President of Operations at Innovite Inc., Joe has spent over 30 years advancing innovation in controlled-release nutritional supplements, ensuring both practitioners and patients have access to evidence-based, clinically relevant formulations.
President of Endurance Products Company
Joe Brunner
Joe Brunner serves as President of Endurance Products Company, Vice President of Operations for Innovite Inc. a leader in controlled-release nutritional supplements trusted by health professionals and consumers worldwide. With a focus on innovation, quality, and education, Joe guides the company’s mission to help people live healthier, longer, and more active lives.
Bachelor of Science, Oregon State University, Agriculture and Resource Economics. Under his leadership, Endurance Products has strengthened its reputation for excellence in controlled-release technology, rigorous quality standards, and evidence-based formulations. Joe brings a strong background with over 30 years’ experience in nutraceuticals, business development, and strategic partnerships, with a commitment to advancing the role of nutritional supplements in preventive health.
leadership
Under his leadership, Endurance Products has earned widespread recognition, including the 2023 American Association of Naturopathic Physicians Corporation of the Year and the 2023 Natural Practitioner Product Choice Award, while maintaining the highest manufacturing standards with UL cGMP certification.
mission
Joe’s passion for science-driven solutions and practitioner education fuels his mission to elevate the role of nutritional supplements in preventive health. Through EndurPro, he is bringing cutting-edge research and proven technology to clinicians nationwide—empowering them with tools to improve patient outcomes and long-term wellness.