Career included multiple promotions from Medical Sales Rep to Sr. Area Manager.  Assumed increasing levels of responsibility with 16 year tenure, through various promotions in recognition of management abilities and continued operational effectiveness. 

Education

Bachelor of Science (BS) -Criminology/Sociology, Southern Oregon State College (SOSC)

VP of Sales and Marketing, Vancouver, WA

• Led the successful progression and performance of a $25M manufacturer/marketer of natural medicines. Distributed to health care professionals.
• Increased profits in second year to 19% EBITDA.
• Expanded gross margins from 40% to 57% on total portfolio of products.
• Created and managed pre-pharmaceutical business which delivered 10% of holding company profits in first year of operation.
• Championed the development and introduction of multiple new products that delivered $2 million in incremental sales revenue.
• Spearheaded successful market launch of a direct to consumer purchase program, contributing 1500 thousand in incremental revenues in year one.
• Developed and implemented innovative partner screening and management tools to drive sales and profit towards a positive outcome.
• Researched and identified opportunities for expansion via new alliances and acquisitions by advising private equity investor on acquisition candidates, due diligence and integration.
• Provided strong business integration leadership and oversight to assist with future acquisitions.
• Researched and created pharmaceutical sales training modules for newly hired sales representatives.
• Authored entirely new concepts for performance measurement, and compensation incentives which led an enhanced oversight and stimulus for worker performance.
• Built, from ground up, a fully functional sales force of 22 field sales representatives, 3 regional managers and a customer service/telesales group to support the field.

VP of Sales and Marketing, Vancouver, WA

• Developed, implemented and lead all sales/marketing activities for 10-million-dollar ingredient manufacturer.
• P&L responsibilities include developing brand plans, managing pricing & margins and creating broad scale trade marketing plans.
• Increased sales 18% in first year while maintaining sales budgets and average sales price.
• Executed branding and sales strategy via ongoing staff development and continuous quality improvement initiatives to include development of strategy & implementation for key account partnerships.
• Directed channel development activity and coordinated sales distribution by establishing sales territories, quotas, and goals for 8-person department involved with sales, marketing, customer service and shipping.
• Re-organized and expanded the sales/marketing group for Cardinal Nutrition which complimented their national expansion plans of 15% annual growth.
• Assisted in the design, development and implementation of strategies for a new sales information system to track all activities, training, and success management.

Sr. VP of Sales and Marketing, Lacey, WA

• Developed, implemented and lead all sales/marketing activities worldwide for $15 million Aloe Vera grower and manufacturer.
• P&L responsibilities included developing brand plans, managing pricing & margins and creating broad scale trade marketing plans.
• Responsible for executing branding and sales strategy via on going staff development and continuous quality improvement initiatives supported through developed strategy & implementation of key account partnerships.
• Directed 10 employees as well as multiple distributor relationships worldwide.
• Cumulative result of these initiatives was a 10% growth in sales.

National Sales Manager – Dover, ID

• Developed, implemented and lead all sales activities for a $30 million nutritional supplement manufacturer. Any sales increase numbers to share here?
• Responsible for 15 sales representatives, 14 in-house Customer Service and multiple distributors outside the United States.

General Manager

• Responsible for all aspects of managing and training field sales representatives.
• Recruited and trained sales staff, developed and implemented policies and procedures to evaluate their skill sets and ensure their success. These combined efforts led to an increase in sales rep retention, which was at 50% and grew to 75% during my tenure.
• Identified areas of opportunity in target markets and implemented strategies that grew sales each year.

General Manager

• Championed organizational and leadership development; demonstrated success in managing and motivating cross-functional teams and individual talents.
• Led the initiative to re-brand the company with a progressive image that enhanced the appeal of company offerings and overall perception in the market.
• Implemented initiatives that led to new growth opportunities through market analysis, product/brand development expertise, and keen business instincts.
• Identified means to resolve complex internal issues, which led to the improvement of operational performance, and ultimately enhanced morale within business units.
• Led cross-functional teams that collaborated as a focused unit to achieve aggressive business goals and drive the evolution of concepts into achievable business strategies for both NeuroScience and Phannasan Labs.

General Manager

• Provide leadership and vision to the organization by assisting the executive management team and ownership with the development of long range and annual plans, with monthly evaluating and reporting of progress to plans.
• Led the initiatives to develop and implement successful sales/marketing campaigns for existing and new business.
• Directed the company's efforts to increase visibility of MPN’s experience and capabilities within the industry with a focus on the professional audience.
• Improved the overall MPN customer experience with enhancements to both internal and external communications.
• Supervised and led inside sales staff, outside sales representatives and distributors.
• Trained Customer Service representatives on up-selling techniques to generate incremental business from their interaction with accounts.

Senior Sales/Marketing Consultant

• Provide leadership and vision to the organization by assisting the executive management team and ownership with the development of long range and annual plans, with monthly evaluating and reporting of progress to plans.
• Led the initiatives to develop and implement successful sales/marketing campaigns for existing and new business.
• Directed the company's efforts to increase visibility of MPN’s experience and capabilities within the industry with a focus on the professional audience.
• Improved the overall MPN customer experience with enhancements to both internal and external communications.

General Management Consultant

• Oversaw, along with the Executive Team and ownership, the successful transition of PNI to new ownership, management and leadership.
• Led the initiative to develop and implement successful sales/marketing campaigns for existing and new business.
• Directed the company's effort to increase visibility of PNI's experience and capabilities within the industry with a focus on the Professional space.
• Improved the overall PNI customer experience with enhancements to both internal and external communications
• Spearheaded efforts to improve and increase employee accountability on a corporate level.